Exploring the concept of an Alternate Reality Game. It seems to have been growing in popularity and is defiantly a concept worth exploring more. The marketable potential is something that has caught my attention. A lot of work to do on this concept, but it has a good amount of potential.
Links to and about Alternate reality games:
http://www.argn.com/about/
http://www.giantmice.com/features/arg-quickstart/
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